Language and mass communication
Examine different forms of communication within the media
Advertising / commercials
http://adsoftheworld.com/media/tv/pepsi_max_first_date
Comparisons
Big 5
Audience?
Goal?
Tone\ mood
Stylistic devices?
- find 5 tricks used in commercials to sell a product? ( sound, expertise, humour, colour, celebrities, alliteration, etc.
- Which 3 do you consider to be most important?
- students watch 10 commercials.
- Which 3 are best and which 3 are worst? Explain why.
- Which one is the winner? Why?
- Make a commercial yourself (4 students) in which you show clearly which elements you used.
- contest ; Group winner?
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